Life Insurance leads Australia
Life Insurance Leads
Get the
best
Life insurance leads
in Australia
✓ Best leads in market -Access high-quality, pre-qualified life insurance leads that are carefully vetted to ensure they are in-market and have a real need for life insurance… and a genuine desire to speak to someone.
✓ Unlock new audience and revenue – Boost your sales efficacies and overall profits by working with quality leads with strong potential of conversion.
✓ Strengthen sales pipeline – Receive predictable and controllable flow of leads to fill your sales pipeline as per your business goals and revenue targets.
About our life
insurance leads
Our life insurance leads are acquired from multiple ad platforms, strategic partnerships, referral networks and targeted advertising campaigns. Leads come with 12+ data points (customizable) and are ready to speak with you about their needs.
They are qualified, ready to engage with you and are seeking a solution or a quote.
100% Exclusive
The leads are 100% yours and yours alone. They are not shared with anyone meaning you have full ownership and control. Your leads, your way!
Real-Time Lead Delivery
Receive leads delivered to you in real-time. This means the leads are fresh and enables quicker response times and better conversion rates for you.
Scope for Scale
Whether you’re a small firm, established firm or industry giant, we offer flexible options to meet and match your growth strategy. We can scale up and down as per your needs
Highly qualified and engaged
Our life leads are acquired via unique omni channel marketing, plus are vetted to ensure they have a real and genuine need and desire to speak to someone.
Meaningful insights
Every lead comes with rich and meaningful data (see below). Allowing you to better understand, serve and convert them into paying clients.
Verified contact information
Each lead is ensured of it’s accuracy to ensure up-to-date and real contact details. This means more accurate data and better quality leads for you to close
Customer information on the leads
Get meaningful data on your life insurance lead so that you can meet the customer where they are at with insights prior to your first contact. The data provided with each lead provided to you includes the below.
| Customer Data – Sample Profile of the Life Insurance Lead | |
|---|---|
| First Name | John |
| Last Name | Smith |
| john.smith@gmail.com | |
| Mobile | 0400 000 000 (SMS Verified) |
| Policy Type | Life. (Feedback: We have been told many of those who are looking at getting life coverage also are interested in TPD and income too) |
| Dependents | 2 |
| Smoker Status | No |
| Gender | Male |
| State | New South Wales |
| AU Residency | Citizen or PR (everything else gets filtered) |
| Postcode | 2000 |
Please note: If you require additional information and data points (or less), that is also possible.
Who are these life insurance leads
best suited for?
Insurance leads are not for everyone. They are however suited to a cohort of experts looking to help consumers who are looking for life insurance leads and the below is an outline and overview of who we are open to partner with;
| Who these leads are suited for | Why these life leads |
|---|---|
| Insurance companies | Reliable leads to help insurance companies expand their customer base, offering tailored life insurance solutions to individuals seeking financial protection and long-term security. |
| Financial advisors | Scope to offer clients life insurance products via way of your services. (The lead will like also be interested in income and TPD too) |
| Life Insurance Specialists (General) | These are pre-qualified leads open to getting a quote or policy in relation to life insurance in which they might also want to bundle with other types of insurance (as per above) |
| Insurance aggregators | Capacity for driving growth for own business or to provide to partners needing additional leads |
| Wealth management firms | High quality leads allowing you to provide your services to them and sell life insurance products – helping them with their financial security and safeguarding their loved ones |
| Independent insurance advisors | These leads are very receptive to learn more about life insurance products. Great for the insurance brokers who might not yet have referral networks setup and in place. |
| Insurance agents | To directly sell life – and possibly other policies – to grow client base |
NOTE: These leads have expressed a direct interest in life insurance and are some of the best leads available. If you are serious about growing revenue and scaling lead flow, we encourage you to reach out
Filters for your funeral leads
Get the leads that best suit your business and help you drive more revenue.
Filters are available and we encourage you to share what filters you are after so we can realistically see how many life leads we can deliver to you based on your filtering requirements. Acquiring life insurance leads is certainly a lot easier (given the broader market) compared to some of the other types of life insurance, (i.e. funeral, trauma etc.) – so if you have some filters you might want to apply let’s have the conversation.
Filters can possibly include;
✓ Set age brackets: We can filter for specific types of ages and ensure you don’t get leads outside those age parameters.
✓ Occupation types: Some insurers, advisors and planners don’t particular like working with specific job occupations. Whilst we strongly encourage inclusivity and helping all Australians get the insurance they need, we do have capacity to filter certain jobs.
✓ Geographic locations: Larger companies can canvas Australia wide, however some clients we work with prefer specific states and/or postcodes.
✓ Income: Whilst we can’t guarantee this for every funeral lead that comes in, we can work with
Note: The income is considered a sensitive point of information from a consumer, and is not always accurate. To the best of our ability, we ensure all information is as correct and as accurate.
We are open to discuss other filter options with you, however please keep in mind the tighter filtering can impact costing. Get in contact to see what sort of prices we can provide you based on your needs.
Where do these leads come from?
Our high-intent life insurance leads are sourced from a number of different sources to ensure we can meet demand for our clients whilst not compromising on quality. Some of these lead sources include;
Organic and direct traffic to our SEO optimized consumer site. Which, is specifically targeted towards Aussie consumers interested in getting some form of life insurance
Paid ads on Google that drive incredibly high intent (and expensive) consumers. These are some of the best quality life leads that you will get.
The giant social platform with incredible reach and ability to reach audiences with great targeting.
We provide e-books and guides with information about life insurance and nurture these leads until they are ready to speak to someone specifically about life insurance .
We endeavor to get our consumer brand into the mass market in Metra (and some regional) areas in Australia.
We and our partners are constantly bringing in new leads and warming them up and nurturing via way of email and SMS.
These have proven to be great channels to tap into younger audience demographic who consume media via various platforms and open to learning more about insurance. Some of these leads are good to go, whilst others we warm up before sending or won’t send if the quality is not where it needs to be for you.
Our team are constantly testing new ad platforms to tap into new audiences (senior and younger demographics).
This is our consumer site which is well ranked and gets quality traffic which we can target and filter.
If there is another method we find that can drive quality traffic, we will test, tweak and attempt to scale (pending quality).
Pricing for our life insurance leads
Our leads are not cheap. We have invested a lot into building consumer platforms and marketing assets. These are platforms consumers engage with, educate themselves on, use calculators and even request polices from. And media buying for insurance leads is very expensive. In fact in is one of the most expensive verticals on a cost-per-click and cost per lead basis.
However, whilst we don't claim to be the cheapest...we do claim to have the best.
Feel free to reach out letting us know your requirements and we'll be happy to provide you with a proposal unique to your business, and budgets you are working with.
Pricing models that suit all business sizes
Fixed Cost Per Lead
This is a fixed cost per lead model with no setup costs and no lock-in contracts. The cost per lead is dependent on if you want additional data to the standard data fields provided and the volume you would like.
Revenue Share
This is strictly invite-only and available to businesses with proven conversion rates of at least 7%. If you haven't been invited, please don't ask. If however you can prove your industry experience and track record of customer service and closing rates we are open to listen to you.
Custom Pricing
This is only if you are looking for additional marketing services, or, if you require something bespoke and individually tailored & designed to meet your specific business goals. If it's helping with your automation, email marketing, follow-up procedures or something else - this might be fore you. Just tell us what your looking to solve we'll be happy to discuss.
Why use Life Leads as your
preferred supplier for life insurance leads?
Experts
The team at Life Leads are marketing experts with deep knowledge and understanding of the vertical.
Ethical
We ensure all marketing strategies are ethical, respectful, and transparent to the consumer.
Compliance
Life Leads operates within all the relevant Australian consumer law requirements for marketing. The team even have their RG146 (Life Insurance Tier-1)
Bespoke
We generate life insurance leads with consumers suited for your business - but also offer tailored solutions.
Quality
Not just do we provide leads at scale, our focus firstly sits with the quality of leads we provide you
Integration
Receive your leads anyway you want. With seamless integration for -almost- any platform we make setup and integration for lead delivery easy.
Frequently asked questions about our
life insurance leads
Other leads you might be interested in
- Funeral insurance Leads
- TPD insurance leads
- Income insurance leads
- Trauma insurance leads
- SMSF insurance leads
Resources to help you grow in 2025
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