Generate qualified Life Insurance Leads with our email marketing services

Are you struggling to convert leads into paying customers?

Do you have a database of customers but not engaging or nurturing them?

Chances are you are sitting on an untapped gold-mine of new policies if you’ve acquired leads but haven’t worked them through to conversion.

Our email marketing service is designed specifically for life insurance audiences – designed to help you engage, nurture, and convert potential clients with high-impact email campaigns.

The scope of our services

With our email services you can;

• Directly reach and reengage leads who have not heard from you
• Educate and nurture leads over time – ensuring they are warmed up
• Automate follow-ups – allowing a hands-off email workflow to boost conversion rates
• Stay compliant with industry regulations

Benefits of using Life Leads for your email marketing solutions

Why all this matters to your business?

Our email marketing services help you convert leads faster, improve customer engagement, and boost your ROI with data-driven, automated campaigns. Experience the power of strategic communication that plays a part in driving our very leads via our fixed cost per lead model.

Segmentation

Did You Know that segmented campaigns achieve up to 760% higher revenue compared to non-segmented ones (Source: Campaign Monitor). Or that emails with subject lines specific to life events are 26% more likely to be opened?

Why? The answer is list segmentation.

Segmentation is part of the marketing holy trinity (STP) – and is the step that comes after market orientation and market research. In relation to segmentation and your database, this is s the process of dividing your email list into targeted groups (also called segments – or sometimes customer cohorts.). This can be done based on specific criteria and then allows you to send highly relevant content to each group, increasing the likelihood of engagement (reactivation if needed) all the way through to conversion.

Most brokerages and firms don’t do a lot of segmentation. If any it usually looks like the state, maybe gender and + group and usually policy type. This is not bad and allows for some better crafted messages to be sent, however good segmentation goes a step further with;

• Prospects at different stages of the buyer’s journey
• Leads with varying insurance needs (e.g., Life, TPD, Income Protection)
• Individuals based on demographics, behaviours, or preferences

Instead of sending the same generic message to your entire list, segmentation enables you to craft emails that resonate with. All resulting in higher open rates, better click through rates and more policy sales. Below are some if the types if list segmentation we have seen used successful in the life insurance space.

Engagement campaigns

Bringing your database back to life

If you have a database of prospects who you are not engaging with or have gone cold, Life Leads can warm them up again with smart and strategic campaigns. There are most likely may potential customers on your DB who may want a new policy or could get a better deal on their life insurance policy – who may have shown initial interest, but not taken immediate action.

They then -most likely- went into your database and maybe you have not had best pratcies in place to follow them up – which by the way is quite common. Bring them back to

If you have a database of prospects who you are not engaging with or who have gone cold, Life Leads can warm them up again with strategic email engagement campaigns. Many potential customers show interest initially but don’t take immediate action. Over time, they forget about your services, get distracted, or simply don’t feel urgency. Without consistent follow-ups, these leads become lost opportunities. Our engagement email campaigns are designed to reignite interest, build trust, and move cold leads toward conversion.

Why our engagement campaigns are so effective?

✅ Recover lost opportunities – Turn cold leads on your database into paying clients.
✅ Keep your Brand Top-of-Mind – Consistent communication fosters trust.
✅ Automated & scalable – Works in the background to re-engage leads on autopilot.
✅ Data-Driven Optimization – We track engagement rates and tweak campaigns for better performance.

Reactivation campaigns

Turning clicks into new policies

The reactivation campaigns we handle for you are similar to engagement campaigns, with the exception of these campaigns having the objective of turning the warmer leads into new policies for you.

We can work with any email or CRM service you are using (we integrate with and have used most of them). And we use compelling, ethically persuasive direct response marketing combined with data insights (historical + our own data).

Did you know that reactivating past leads is up to 5X cheaper than generating new ones? Many of these leads were once interested but may have hesitated due to reasons such as below;

Reason	Description
Timing Issues	They weren’t ready when they first inquired.
Price Concerns	They needed reassurance or a better offer.
Indecision	Too many choices led to inaction.
Lack of Follow-Up	They forgot about your services.

Don’t let leads in your database go to waste. Utilize our email marketing and our reactivation campaigns to revive interest, drive more clicks and bolster your policy numbers.

Triggered life event email campaigns

Drip campaigns… designed to provide the right message at the right time.

Life insurance (and many insurance products in general) are usually (not always – but usually), linked to life events. These are events or critical life moments when people feel they need to take action based on the occurrence of an event happening in their life

Life Leads has perfected the art of automating, event driven and behaviour-driven email triggers. These allow you to get the right message to the right group of people at the right time – increasing open rates, click-through rates (CTR) and conversion rates. All equating to more policies and revenue.

An example of some of these life event that we can load (and execute on) into your email solution include;

• New marriage or partnerships
• Having  a baby
• Buying a home (or having purchased a home)
• New job or career change
• Retirement
• Health scare
• Family loss

List hygiene.

If any of these sound familiar, it’s time to clean your database. Database or list hygiene refers to the process of regularly reviewing, cleaning, and updating your email contact lists to maintain data accuracy, relevancy, and compliance. This process helps eliminate:

• Invalid or outdated email addresses
• Duplicate contacts
• Unengaged leads
• Spam traps and risky emails
• Wasted send costs

A well-maintained database is critical for achieving high deliverability rates, ensuring your emails reach the inbox instead of the spam folder, and maintaining a strong sender reputation with Internet Service Providers (ISPs).

At Life Leads, we offer a comprehensive database hygiene service designed specifically for the life insurance space. Our approach ensures your email campaigns are compliant, efficient, and highly effective, helping you get more policies

Suppression Management and data enrichment

Prevent legal risks and maintain healthy database.

Optional Service Offerings
Suppression Management Ensures compliance with the Spam Act 2003. Prevents contact with unsubscribed users. Checks, verifies, and removes inactive/unengaged users.	Data Enrichment Fills in missing details (demographics, contact info, interests). Validates key data points (age, location, DOB). Enhances personalization for targeted campaigns.

---

Copywriting

Words carefully crafted to compel your database to react.

Life Leads has become scary good at crafting compelling email campaigns. From hard hitting direct response to bonding with cognitive biases of the user, you’ll get results that draw the click and drive more policies. We know what works (and what doesn’t). Our crack team of copywriting experts provide well thought out persuasive messages designed to engage, educate, inform and convert your insurance leads into new polices.

We create all the email content, that speaks directly to your audience’s paint points, needs and highlights the value of your insurance products (and or services). It’s like us holding their hand and guiding them toward taking action—whether that’s requesting a quote, booking a call, or purchasing a policy.

From attention-grabbing subject lines to compelling calls-to-action, every word is carefully chosen to maximize engagement and conversions. We tailor the tone and style to fit your brand, ensuring your emails are not just read—they inspire action.

All of this is done under your brands tone of voice, written by hand with zero AI. Old school copywriting, done right.

Acquisition

Fresh, quality Data for email marketing

Whilst our email marketing service is predominately designed to drive growth and revenue via way of your existing database. There is scope for you to leverage our cost per lead services to drive more leads into your business.

Or, to drive new, fresh and consent-based data into your system to fuel new email marketing campaigns. We source new data through ethical, compliant methods, including very top of funnel partnerships with trusted websites where consumers actively signal intent to receive information about insurance products.

Important note: We are not not a bulk email service—we’re a partner in your growth. We can help you with your email marketing based on everything above or helping you acquire new, quality leads and seamlessly integrating them into your email marketing strategy for maximum impact.

Compliance & email List quality

Unlike cheap, low-quality lead providers, our email lists are verified and high-intent, ensuring higher engagement and better conversion rates.
We follow strict email marketing compliance guidelines to protect your reputation and stay within legal boundaries:

We strictly follow Australian email marketing laws (Spam Act 2003) and ensure all emails:

✔ Are sent only to opt-in leads who have expressed interest.
✔ Include clear unsubscribe options to stay compliant.
✔ Protect customer data privacy and meet industry standards.

✔ Compliant with the Australian Spam Act 2003 – Only sending emails to opt-in leads.
✔ Clear unsubscribe options in every email.
✔ Strict data privacy measures to protect customer information.
✔ GDPR-ready if required for international audiences.

By adhering to these best practices, we ensure that your emails maintain high engagement and trust.

Performance tracking, optimizing and reporting

Life Leads are continuously monitor and optimize the email campaigns based on:

• Deliverability
• Open rates
• Click-through rates (CTR)
• Conversion rates
• Unsubs

The campaigns are tracked, monitored and handled by ourselves (not outsourced) and we will constantly tweak, refine and improve the campaigns ensuring ongoing and continuous improvement. If addition, you will also be provided with all the reporting, all the insights and all the learnings… allowing you to run the email marketing strategy yourselves should you wish.

Why choose Life Leads for your email solutions?

Email tools in case you want to go it alone…

Our email marketing services are not cheap. Reach our or view our pricing page to learn more.

And in case you want to go it alone, we have listed some tools which you might find helpful:

Database hygiene tools:

Tool	Description	Pros	Cons
ZeroBounce	Email validation and list cleaning service.	High accuracy, includes data enrichment, GDPR compliant.	More expensive for large lists, can have a learning curve for new users.
NeverBounce	Real-time email verification for maintaining list accuracy.	Real-time verification, easy to integrate, cost-effective for small lists.	Limited advanced features compared to competitors.
BriteVerify	Simple email verification for reducing bounce rates.	Fast verification, easy-to-use interface, pay-as-you-go pricing.	Lacks extensive reporting tools, basic features only.
EmailListVerify	Bulk email verification with high accuracy.	Affordable bulk pricing, fast processing, high accuracy.	No real-time verification, limited customer support options.
Kickbox	Verify emails before sending to improve deliverability.	Easy integration with ESPs, real-time verification, great UI.	Higher cost for larger lists, limited data insights.
TowerData	Enriches and cleans your email database for better targeting.	Advanced data enrichment, comprehensive API, strong security.	Complex interface, premium pricing for advanced features.

Points for consideration:
1. Compliance with Australian law
When doing your own email marketing, make sure the tools you are using and how it is used complies with Australian Privacy Act 1988 and the Spam Act 2003. Specifically in relation to your sends and handling personal data.
2. Data storage and privacy
Make sure the solution you are using offers options for data storage within Australia or adheres to strict privacy standards like GDPR, which often aligns with Australian privacy expectations.
4. Support hours:
Not all tools have support based teams here in Australia. Sometimes those teams are in the US or sometimes Europe. If support is critical for you, just make sure to consider time zone difference.

Segmentation tools:

Tool	Description	Pros	Cons
ActiveCampaign	Advanced segmentation with behavioral tracking.	Powerful automation, intuitive interface, excellent for small businesses.	Can be overwhelming for beginners, higher costs for advanced features.
HubSpot	Powerful segmentation based on lifecycle stages and interactions.	Comprehensive CRM integration, great reporting tools, easy to scale.	Expensive for advanced plans, steep learning curve for new users.
Klaviyo	Dynamic segmentation for eCommerce based on purchase behavior.	Seamless eCommerce integration, detailed analytics, flexible automation.	Can be pricey as your contact list grows, setup can be complex.
Mailchimp	Basic to advanced segmentation features for different lists.	Easy to use, affordable for beginners, integrates with many platforms.	Limited automation on free plan, advanced features require paid tiers.
Iterable	Sophisticated audience segmentation with real-time data syncing.	Highly customizable, strong cross-channel capabilities, real-time data.	Complex UI, expensive for small businesses, requires technical knowledge.
Sailthru	Personalization and segmentation for large-scale campaigns.	Great for enterprise, strong personalization, advanced automation.	High cost, tailored more for large businesses, requires technical support.

Some of our wealth advisors also use a variety of these – however they are more geared towards being CRM focused.

Tool	Description	Pros	Cons
SmartOffice	CRM with advanced segmentation for insurance and financial professionals.	Industry-specific features, strong compliance tools, great for insurance workflows.	Outdated UI, limited third-party integrations, may require training for new users.
Redtail CRM	Allows segmentation based on client profiles and financial goals.	User-friendly, cost-effective, strong integrations with financial planning tools.	Basic reporting features, not ideal for large enterprises.
Salesforce Pardot	B2B marketing automation with sophisticated segmentation, often integrated with Salesforce CRM.	Highly customizable, robust automation features, excellent reporting and analytics.	Expensive, complex setup, requires technical expertise for advanced features.
LeadSquared	CRM with advanced lead segmentation, popular in financial services and insurance.	Flexible automation, real-time lead tracking, strong customer support.	Learning curve for beginners, limited integrations compared to competitors.

Creative and design:

Tool	Description	Pros	Cons
Canva	Simple drag-and-drop tool for creating email graphics.	Easy to use, large library of templates, free version available.	Limited advanced design options, not built specifically for emails.
Stripo	Email template builder with responsive design capabilities.	Responsive design, integrates with major ESPs, advanced editing features.	Complex interface for beginners, limited templates on free plan.
BEE Free	Easy-to-use email design tool with beautiful templates.	Drag-and-drop interface, mobile responsive, fast design workflow.	Limited features in the free version, no native analytics tools.
Chamaileon	Advanced email design and collaboration tool.	Great for team collaboration, flexible design options, export to HTML.	Can be pricey, steep learning curve for non-designers.
Postcards by Designmodo	Modular design system for professional emails.	Highly customizable, clean interface, export-ready for ESPs.	More expensive than competitors, limited flexibility without coding knowledge.
Litmus	Preview and test email designs across devices and platforms.	Excellent email testing features, real-time previews, analytics integration.	High pricing, primarily a testing tool rather than a design platform.

Engagement & Re-activation Tools

Tool	Description	Pros	Cons
Customer.io	Automates behavior-based engagement campaigns.	Highly customizable, real-time data triggers, strong API integration.	Complex for beginners, pricing can be high for large volumes.
Sendinblue	Multi-channel platform for re-engagement campaigns.	Affordable, includes SMS and email, easy automation setup.	Limited advanced reporting, slower email delivery for free accounts.
Boomerang for Gmail	Schedule follow-ups for re-engagement.	Simple to use, integrates directly with Gmail, great for personal follow-ups.	Limited to Gmail, lacks advanced automation features.
Rejoiner	Designed for abandoned cart and reactivation campaigns.	Specialized for eCommerce, high conversion tracking, personalized triggers.	Expensive for small businesses, limited flexibility outside eCommerce.
Vero	Triggered campaigns based on user activity and behavior.	Powerful segmentation, real-time data processing, flexible API.	Steep learning curve, pricing scales with user volume.
ConvertKit	Tag-based system for personalized re-engagement workflows.	Simple UI, great for creators, strong automation with tag-based segmentation.	Limited advanced features, higher pricing for larger lists.

Frequently asked questions about our email marketing services

insert FAQ section here